Trotsky works for a neuromarketing company that scans his brain to test new products. Only his name isn't really Trotsky - that's a code name he's forced to use at work. And the products aren't real - they're just hologram prototypes. Unable to be himself and trapped in an increasingly unreal world that leaves him haunted with hallucinations, Trotsky goes to accident scenes at night in search of something genuine. Instead, he finds Holiday, a wannabe actress who fakes accidents for insurance settlements but who dreams of stardom. She leads him into an underground society of anti-corporate activists who live in a forgotten space in the mall. But when an encounter with a cop who has secrets of his own turns deadly, they're discovered by the media, which dubs them the Warhol Gang. At first Holiday and Trotsky embrace their notoriety and fame, but they're forced to confront their own desires and needs - and differences - when the Warhol Gang takes on a life of its own and the body count rises.

The Warhol Gang is an absurdist tale for an age of absurdism, a black comedy for anyone who's ever been trapped in an endless mall or fantasized about killing everyone in the office. It's Fight Club for the YouTube generation.